![]() Understanding the feelings behind typography This will help you decide which typography is best suited for your logo design. You first need to understand the meaning of certain types of letters and how they can uniquely represent your company. The typestyle you choose can have a strong effect on how your logo is perceived. ![]() The most powerful tool a graphic designer has in creating logo design is typography. You need to understand what typography means and how to use it to evoke an emotional reaction in your audience. STEP 1: DISCOVER THE MEANING OF THE BRANDīefore you begin sketching concepts, you need to reveal the purpose behind what you're creating. This will include everything from understanding the psychology of type to how to digitize your artwork. ![]() Using my own process for creating the Letter Shoppe logo, I’m going to walk you through the steps to creating a business identity using hand lettering. This article is going to serve as the foundation on how to create a hand-lettered logo design that’s more meaningful and has more personality than a font ever could. So if you want to produce the absolute best branding for your clients and yourself, hand lettering is the best way to go if you want your branding to stand out. That font wasn't designed to be a logo it was designed to support the general tone of a brand as it’s supporting typography. " įonts are made to be versatile and created to be purchased and used by several people for various reasons. "Fonts don’t work as logos because you’re forcing it to be something that it wasn’t originally designed for. Rather than selecting from an assortment of pre-existing fonts that are likely to have your logo looking ordinary, hand lettering is tailor-made to represent the value of a business. In my opinion, hand lettering is the ultimate technique for creating original and engaging logo designs. So why are so many designers and agencies relying on typefaces alone to represent the tone of an entire company? This one asset is solely responsible for showing a business's values, personality, and quality standards. MY STEP BY STEP PROCESS FOR CREATING A HAND-LETTERED LOGO DESIGN THAT TELLS A VIVID BRAND STORY.Ī logo is the most important part of a brand's image.
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